From Advanced TV News: Connected TV is digital-like targeting to the video domain, which enables advertisers to target by geography, demographics, and interests allowing for different viewers of the same shows to be served ads specific to them.
From MediaPost: Connected TV is blurring the lines between digital and traditional television programming. With a growing number of televisions connected to the internet through a variety of means technology is rapidly evolving to enable advertisers to combine digital precision with traditional broadcast impact.
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