From Advanced TV News: The number of online video viewers is quickly catching up to that of traditional TV with viewers preferring ad-supported content that’s free compared with waiting for ad-free content to be available. The catch is that while it’s still a majority of viewers, that number is shrinking.
From martechtoday.com: Advertisers will spend a staggering $102.8 billion dollars a year on video ads by 2023, according to a recent Forrester report. That number is up from $90.7 billion this year. Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US) (free by request) analyzed data collected from various sources, including its ForecastView service.