From Advanced TV News: Viewers are actively switching to OTT and CTV platforms as these streaming platforms develop their own original content. Larger networks can cater to these audiences by listening to the rich data and understanding what their audience would be interested in watching.
From adexchanger.com: “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. From Comcast and NBC to AT&T and Time Warner, the unification of premium content with rich consumer data is driving our current phase of media consolidation.