From Advanced TV News: AdExchanger’s Rae Paoletta explains how OTT came into its own in 2018.
From AdExchanger: Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year. Advertising on over-the-top (OTT) was one of the hot-button issues at Dmexco, Advertising Week and other major conferences this year – for good reason. Content providers, DSPs and others in the industry are seeing explosive growth in this sector of their businesses.
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