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Why 2018 Was The Year OTT ‘Got Respect’

January 14, 2019 By insights4c

 

From Advanced TV News: AdExchanger’s Rae Paoletta explains how OTT came into its own in 2018.

From AdExchanger: Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year. Advertising on over-the-top (OTT) was one of the hot-button issues at Dmexco, Advertising Week and other major conferences this year – for good reason. Content providers, DSPs and others in the industry are seeing explosive growth in this sector of their businesses.

Continue reading on AdExchanger

Photo Credit: Pixabay

Filed Under: Industry, Top Story

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