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Nielsen launches enhanced cross-platform campaign measurement across TV and digital ads

January 15, 2019 By insights4c

From Advanced TV News: Nielsen’s Total Ad Rankings are expanding to include mobile audiences, including YouTube and OTT viewership.

From Nielsen: New York, NY – Jan. 7, 2019 – Nielsen today announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients deep insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television.

Continue reading on Nielsen

Photo Credit: Nielsen

Filed Under: Featured, Industry, Measurement

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