Advanced TV News

Netflix Dares to Experiment. Marketers Should Too

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From Advanced TV News: 4C CPO Anupam Gupta discusses the lessons that marketers can learn from Netflix's foray into advertising.

From Broadcasting & Cable: 

Netflix’s recent decision to run program promos for Netflix Originals ahead of other content ignited a wave of industry speculation that the platform could be prepping its audience for an eventual rollout of a new brand advertising model. Such a move is, indeed, worthy of speculation. But perhaps even more revealing than Netflix’s new experiment is the industry’s exaggerated reaction to it.

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