From Advanced TV News: NBCUniversal is introducing Contetual Intelligence, a tool for buying TV ads that are contextualy relevant to the programming they appear within.
From MediaPost: Expanding beyond new audience segments and other measurements for TV advertisers, NBCUniversal says it is starting up a new “contextual” media-buying effort using machine learning. NBC’s Contextual Intelligence will allow advertisers to align TV commercials within the programming content of NBC programming to give marketers “scale” — something they have not had with previous contextual media planning/buying efforts, says Josh Feldman, executive vp of integrated marketing and advertising for NBCUniversal.
Photo Credit: MediaPost
