From Advanced TV News: Digiday dives into five myths of addressable TV, including pricing, scale, and measurement. From DigiDay: For all of advertising's holy grails, addressable TV is often held out as the holiest of them. An ad shown on a TV-size screen alongside TV-quality content but pinpointed with … [Read more...] about ‘There is scale there’: Myths of addressable TV advertising
Read about new innovations in television advertising and the cutting-edge products and features being released.
From Advanced TV News: 4C CPO Anupam Gupta discusses expanded linear TV offerings through integrations with a4 and MASS Exchange. From Beet: SAN JUAN, Puerto Rico-With collaboration "really the key word," 4C Insights continues to add to its ensemble of inventory aggregation partners for unified, … [Read more...] about Quest For More Linear TV Scale Links 4C Insights With a4, MASS Exchange
From Advanced TV News: James Rothwell of FreeWheel discusses FreeWheel Council for Premium Video's TV attribution report with Beet TV. From Beet: LONDON - Just a few short years ago, the worlds of media had become islands. Online, supremely trackable, was selling ads in a vacuum. TV, disconnected, looked … [Read more...] about Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell
From Advanced TV News: Viacom's CEO, Bob Bakish, says direct-to-consumer streaming services, digital content studios, and OTT streaming bundles are the three pillars of Viacom's OTT strategy for 2019. From MediaPost: Viacom is all-in on embracing over-the-top video, but the company is forging what CEO Bob Bakish believes is a "differentiated strategy" than some of … [Read more...] about Viacom Plans ‘Multifaceted’ Approach To OTT In 2019
From Advanced TV News: AT&T's Brian Lesser says TV advertising through Xandr and digital advertising through AppNexus are now connected. From AdExchanger: AT&T's ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call that it's also going to be … [Read more...] about AT&T’s Xandr Officially Combines Its TV Ad Biz With The AppNexus Digital Ad Platform | AdExchanger