From Advanced TV News: Turner's Donna Speciale, GroupM's Kelly Clark, NBCU's Laura Molen, and Hulu's Peter Naylor discuss the future of TV at AdExchanger's Industry Preview. From adexchanger.com: Cords are getting cut left and right, but TV still works ... right? "We all know that TV does drive ROI, but there … [Read more...] about Industry Preview: TV Broadcasters Embrace Their Non-Linear Future | AdExchanger
Read about new innovations in television advertising and the cutting-edge products and features being released.
From Advanced TV News: NBC and Telemundo will now receive audience data from Comscore through a new deal between the company and NBCUniversal. From Broadcasting and Cable: NBCUniversal Owned Television Stations have signed new, expanded deal with Comscore, which will provide audience data to the NBC and Telemundo TV stations. Related: Nielsen: Rivals Undercount … [Read more...] about NBC, Telemundo Stations Do Ratings Deal With Comscore
From Advanced TV News: Following AT&T's acquisition of WarnerMedia, Turner and Xandr are coming together to improve advertising. From Business Wire: NEW YORK--()--Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia's Turner and AT&T's advertising business … [Read more...] about AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019
From Advanced TV News: Digiday dives into five myths of addressable TV, including pricing, scale, and measurement. From DigiDay: For all of advertising's holy grails, addressable TV is often held out as the holiest of them. An ad shown on a TV-size screen alongside TV-quality content but pinpointed with … [Read more...] about ‘There is scale there’: Myths of addressable TV advertising
From Advanced TV News: 4C CPO Anupam Gupta discusses expanded linear TV offerings through integrations with a4 and MASS Exchange. From Beet: SAN JUAN, Puerto Rico-With collaboration "really the key word," 4C Insights continues to add to its ensemble of inventory aggregation partners for unified, … [Read more...] about Quest For More Linear TV Scale Links 4C Insights With a4, MASS Exchange