From Advanced TV News: AT&T's Brian Lesser says TV advertising through Xandr and digital advertising through AppNexus are now connected. From AdExchanger: AT&T's ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call that it's also going to be … [Read more...] about AT&T’s Xandr Officially Combines Its TV Ad Biz With The AppNexus Digital Ad Platform | AdExchanger
Read about new innovations in television advertising and the cutting-edge products and features being released.
From Advanced TV News: By investing in new advertising formats, Hulu is planning to generate half of its ad revenue from non-intrusive advertising by 2021. From Ad Age: Hulu is aiming to generate 50 percent of its advertising revenue from non-intrusive ad formats by 2021, up from less than 10 percent now, according to Peter Naylor, who leads ad sales for the streaming … [Read more...] about Hulu Aims to Sharply Cut Reliance on Traditional Ad Breaks
From Advanced TV News: The number of merger and acquisitions that have occured this year have given the acquiring company the scale it needs in order to compete against tech firms with global footprints. From MediaPost: When it comes to video, streaming is the future. Whether that video is being streamed to mobile devices or to TV sets is another story, but any … [Read more...] about With OTT On The Rise, Companies Look To Deals To Grow Globally
From Advanced TV News: Total TV for Advertisers would enable to reach the kind of specific targeted audiences with TV that digital advertising promises and can include connected TV and programmatic linear TV. From Broadcasting and Cable: Media and marketing software company dataXu introduced Total TV for Advertisers, which enables agencies and brand to create efficient … [Read more...] about dataXu Launches Planner for Linear, Connected, Addressable
From Advanced TV News: Innovid found that interactive elements not only double the amount of time consumers spend engaging with an ad, but also potentially helps to a drive 35% sales lift. This goes to show as technology develops that allows the interactive CTV experiences to be made with existing resources, the costs decrease. From MediaPost: Connected TV now accounts … [Read more...] about Interactivity In CTV May Be Key To Driving Sales