From Advanced TV News: NBCUniversal is taking steps toward unifying advertising across screens with new technology from FreeWheel that connects linear TV and digital video delivery systems. From Business Wire: NEW YORK--()--Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced it has completed the … [Read more...] about FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning
Read about new innovations in television advertising and the cutting-edge products and features being released.
From Advanced TV News: With ads for the film Upside, NBCU executed its first TV campaign tied directly to business outcomes. From MediaPost: Making good on its promise to move beyond legacy TV ratings guarantees, NBCUniversal made its first "business-outcome" TV advertising guarantee - based on … [Read more...] about NBCU Makes First ‘Outcome’ Ad Guarantee, Tied To Movie Ticket Sales For ‘Upside’
From Advanced TV News: Turner's Donna Speciale, GroupM's Kelly Clark, NBCU's Laura Molen, and Hulu's Peter Naylor discuss the future of TV at AdExchanger's Industry Preview. From adexchanger.com: Cords are getting cut left and right, but TV still works ... right? "We all know that TV does drive ROI, but there … [Read more...] about Industry Preview: TV Broadcasters Embrace Their Non-Linear Future | AdExchanger
From Advanced TV News: NBC and Telemundo will now receive audience data from Comscore through a new deal between the company and NBCUniversal. From Broadcasting and Cable: NBCUniversal Owned Television Stations have signed new, expanded deal with Comscore, which will provide audience data to the NBC and Telemundo TV stations. Related: Nielsen: Rivals Undercount … [Read more...] about NBC, Telemundo Stations Do Ratings Deal With Comscore
From Advanced TV News: Following AT&T's acquisition of WarnerMedia, Turner and Xandr are coming together to improve advertising. From Business Wire: NEW YORK--()--Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia's Turner and AT&T's advertising business … [Read more...] about AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019