From Broadcasting and Cable: 4C and iQ Media said they have created a new company, Kinetiq, that combines iQ Media and 4C's Teletrax to provide paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq will have headquarters in Philadelphia and Eindhoven, the Netherlands. Continue reading on Broadcasting and Cable Photo … [Read more...] about 4C, iQ Media Create TV Data Firm Kinetiq
Read about new innovations in television advertising and the cutting-edge products and features being released.
From Advanced TV News: With a new integration, SpotX and clypd are allowing advertisers to unify audience segment definitions across channels, forecast audience viewership, transactions, and reporting across linear TV and OTT. From Advanced-television: SpotX, the global video advertising and … [Read more...] about SpotX, clypd bridge TV audiences between linear and OTT
From Advanced TV News: TransUnion and Tru Optik are partnering to bring precision and relevancy to audience targeting and media strategies. From newsroom.transunion.com: Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To … [Read more...] about TransUnion Extends Digital Marketing Efforts into the Advanced TV Space
From Advanced TV News: NBCUniversal is taking steps toward unifying advertising across screens with new technology from FreeWheel that connects linear TV and digital video delivery systems. From Business Wire: NEW YORK--()--Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced it has completed the … [Read more...] about FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning
From Advanced TV News: With ads for the film Upside, NBCU executed its first TV campaign tied directly to business outcomes. From MediaPost: Making good on its promise to move beyond legacy TV ratings guarantees, NBCUniversal made its first "business-outcome" TV advertising guarantee - based on … [Read more...] about NBCU Makes First ‘Outcome’ Ad Guarantee, Tied To Movie Ticket Sales For ‘Upside’