From Advanced TV News: Marketers looking to get the most out of TV should focus on data and whether or not the audience segments they've chosen to run for advanced TV target audiences are the same they'd run for a digital campaign and if not, alter the that segment. From MediaPost: The democratization of TV viewing data has opened up the floodgates in terms of allowing … [Read more...] about Are Marketers Focusing On The Wrong Advances In Television Advertising?
Gain insight into advances in audiences and targeting for television advertisers.
From Advanced TV News: Targeted TV has allowed advertisers to generate a similar return on investment with TV that has been seen with digital. Marketers need their arsenals full of data, creative, and engagement for it to truly be successful though. From MediaPost: With addressable, advertisers can use the information obtained through the platform to create more relevant … [Read more...] about 3 Factors Key To Targeted TV Success
From Advanced TV News: When marketers use multiple providers to execute campaigns the reports they receive post-campaign aren't unified. Standardized reporting helps marketers understand what CPM they should pay to maximize ROI, which networks perform best, and at what point the campaign frequency reaches diminishing return. From Ad Age: The most exciting time to be in … [Read more...] about Why Marketers Should Demand Standardized Addressable Reporting
From Advanced TV News: With smart TVs being able to track shows watched along with other content viewers interact with, marketers are now able to tell who views and ad, for how long, and if a purchase was made afterward. The only potential issue is how this interferes with people's privacy. From Fast Company: Digital advertisers have it relatively easy. On the web, they … [Read more...] about No Flipping: How Smart TVs are Getting Quite Smart About You
From Advanced TV News: Cross-device maps need to be further developed in order to truly connect consumer searches for products to their viewing on OTT and CTV and advance the current targeting options that are limited to traditional TV demographics. From adexchanger.com: "On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's … [Read more...] about Here’s What’s Needed To Scale Behavioral Targeting In OTT | AdExchanger