From Advanced TV News: With a new integration, SpotX and clypd are allowing advertisers to unify audience segment definitions across channels, forecast audience viewership, transactions, and reporting across linear TV and OTT. From Advanced-television: SpotX, the global video advertising and … [Read more...] about SpotX, clypd bridge TV audiences between linear and OTT
Gain insight into advances in audiences and targeting for television advertisers.
From Advanced TV News: Digiday dives into five myths of addressable TV, including pricing, scale, and measurement. From DigiDay: For all of advertising's holy grails, addressable TV is often held out as the holiest of them. An ad shown on a TV-size screen alongside TV-quality content but pinpointed with … [Read more...] about ‘There is scale there’: Myths of addressable TV advertising
From Advanced TV News: 4C CEO Lance Neuhauser discusses how data will determine the future of TV in AdExchanger. From AdExchanger: A decade ago, big brands had it easy when it came to media. They had big ad budgets and bought a lot of ads. The more ads they bought, the lower their rates declined. They used … [Read more...] about Data: The New Economy of Scale in Media That Will Decide the Future of TV
From Advanced TV News: Innovid found that interactive elements not only double the amount of time consumers spend engaging with an ad, but also potentially helps to a drive 35% sales lift. This goes to show as technology develops that allows the interactive CTV experiences to be made with existing resources, the costs decrease. From MediaPost: Connected TV now accounts … [Read more...] about Interactivity In CTV May Be Key To Driving Sales
From Advanced TV News: Addressability is no longer just a buzzword in the marketing world, but instead a strategy that makes the already powerful and effective TV advertising even better. From Beet: Addressable TV Hits A Turning Point: Amobee's Block on Beet.TV | COLOGNE - It has been a slow burn for years, but now it seems to be catching fire. With 15% of of marketers now … [Read more...] about Addressable TV Hits A Turning Point: Amobee’s Block – Beet.TV