From Advanced TV News: Digiday dives into five myths of addressable TV, including pricing, scale, and measurement. From DigiDay: For all of advertising's holy grails, addressable TV is often held out as the holiest of them. An ad shown on a TV-size screen alongside TV-quality content but pinpointed with … [Read more...] about ‘There is scale there’: Myths of addressable TV advertising
Gain insight into advances in audiences and targeting for television advertisers.
From Advanced TV News: 4C CEO Lance Neuhauser discusses how data will determine the future of TV in AdExchanger. From AdExchanger: A decade ago, big brands had it easy when it came to media. They had big ad budgets and bought a lot of ads. The more ads they bought, the lower their rates declined. They used … [Read more...] about Data: The New Economy of Scale in Media That Will Decide the Future of TV
From Advanced TV News: Innovid found that interactive elements not only double the amount of time consumers spend engaging with an ad, but also potentially helps to a drive 35% sales lift. This goes to show as technology develops that allows the interactive CTV experiences to be made with existing resources, the costs decrease. From MediaPost: Connected TV now accounts … [Read more...] about Interactivity In CTV May Be Key To Driving Sales
From Advanced TV News: Addressability is no longer just a buzzword in the marketing world, but instead a strategy that makes the already powerful and effective TV advertising even better. From Beet: Addressable TV Hits A Turning Point: Amobee's Block on Beet.TV | COLOGNE - It has been a slow burn for years, but now it seems to be catching fire. With 15% of of marketers now … [Read more...] about Addressable TV Hits A Turning Point: Amobee’s Block – Beet.TV
From Advanced TV News: Connected TV is digital-like targeting to the video domain, which enables advertisers to target by geography, demographics, and interests allowing for different viewers of the same shows to be served ads specific to them. From MediaPost: Connected TV is blurring the lines between digital and traditional television programming. With a growing number … [Read more...] about Connected TV Is Reshaping Advertising