From Advanced TV News: With audiences increasingly embracing digital streaming and cord cutting, connected TV advertising is expected to see growth in the coming years. The opportunity currentyl meets some challenges but is of a lot of interest to advertisers. From E-Marketer: Connected TV advertising is expected to grow, albeit not as fast as many would like, and … [Read more...] about Connected TV Advertising – eMarketer Trends, Forecasts & Statistics
Get the latest on key studies, facts, and stats in the Advanced TV space by industry thought-leaders and research firms.
From Advanced TV News: Subscription video services saw a 29% gain in Q2 rising from $2.4 billion to $3.2 billion. Netflix alone accounted for 60% of total spending on subscription video with $1.9 billion. From MediaPost: Consumer spending on video entertainment was up 1.7% in Q2 2018 vs. a year ago. Subscription video business rose and traditional pay TV … [Read more...] about Q2 Consumer Video Spending Slightly Higher
From Advanced TV News: Fifty-four percent of respondents in a recent survey from SpotX stated they expect to see an 11-20% increase in advertising spend by moving to audience-based buying/selling, but value is placed differently between pay TV and OTT audiences. From MediaPost: Execs say data-based audiences will grow in terms of return on ad investment. A new survey … [Read more...] about OTT, Pay TV Valued Differently By Video And Ad Execs
From Advanced TV News: Research from Comscore shows the largest demographic to be consuming content on vMPVDs is 35-44 year olds at 33%, with with 18-34 year olds making up only 21% and the smallest percent of demographics. Continue reading on Telecom Paper Photo Credit: Pixabay … [Read more...] about OTT TV Services Growing Fast in the US and Attracting Older Viewers – study
From Advanced TV News: Tru Optik released data highlighting the precision and increasing purchase of ads through connected TV devices, along with the most-used types of data and the verticals that are big spenders. From Tru Optik: Tru Optik has kept our internal data private for some time now, but our research and analytics team did such great work analyzing the past four … [Read more...] about Infographic – OTT Advanced Audience Targeting Growing Exponentially