From Advanced TV News: With the number of cord-cutting US households increasing nearly 50% in 8 years, Nielsen dug into the characteristics of two distinct groups of cord-cutters. From TechCrunch: The number of U.S. households without a traditional cable or satellite TV subscription that instead receive … [Read more...] about Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years
Get the latest on key studies, facts, and stats in the Advanced TV space by industry thought-leaders and research firms.
From Advanced TV News: With the release of Freewheel's Q2 2018 Video Monetization Report advertisers can have a look into the increasing digital capabilities of TV and video that's drawing new opportunities and increased ROI for marketers. From Freewheel: FreeWheel Finds Premium Video Ad Views on the Big Screen Surpassed 50% of Total for First Time as TV's Digitalization … [Read more...] about FreeWheel Finds Premium Video Ad Views on the Big Screen Surpassed 50% of Total for First Time as TV’s Digitalization Accelerates – FreeWheel, A Comcast Company
From Advanced TV News: As virtual MVPDs continue to hit the market, some suggest it wouldn't be unreasonable for the number of subscribers to reach 9 to 9.5 million. Current players will need to achieve a larger scale as the market inches closer to a shakeout. From Light Reading: Reaching a milestone in the relatively nascent virtual MVPD sector, Hulu's live TV service … [Read more...] about As Hulu Live Tops 1M Subs, Who Leads the OTT-TV Race? | Light Reading
From Advanced TV News: Mobile platforms now dominate digital video consumption with 45% of the share compared to desk digital video at 28% which has shrunk from 45% in 2016. Connected TV is at 27% share of digital video impressions to date. From MediaPost: Connected TV in 2018 has a 27% share of all digital video impressions to date, up from 20% in 2017 and 13% in … [Read more...] about Connected TV Increases Digital Video Impressions
From Advanced TV News: The number of online video viewers is quickly catching up to that of traditional TV with viewers preferring ad-supported content that's free compared with waiting for ad-free content to be available. The catch is that while it's still a majority of viewers, that number is shrinking. From martechtoday.com: Advertisers will spend a staggering $102.8 … [Read more...] about Forrester report: Video Ad Spending Expected to Hit $103B in 2023 – MarTech Today