From Advanced TV News: The PGA tour will bring their streaming over-the-top video service to NBC Sports Gold as part of the NBC Sports package next year designed to complement TV coverage. From MediaPost: The multi-year deal will bring the PGA Tour's streaming OTT video service PGA Tour Live to NBC Sports Gold, NBC's direct-to-consumer offering. Continue reading on … [Read more...] about NBC Sports, PGA Tour Ink OTT Video Deal
Learn about how content and programming is evolving to align with changes in consumer behavior as it relates to the evolution of television advertising.
From Advanced TV News: NBCU completed it's upfront deal-making with a 5% increase in revenue across all of its TV networks with its biggest growth on its digital platforms as most agencies accepted the company's CFlight measurement metric. From MediaPost: The NBC Television Network's prime-time volume grew 7% to an estimated $2.8 billion in dollar volume for the 2018-19 … [Read more...] about NBCU Posts Strong Overall Upfront Volume
From Advanced TV News: AppNexus has become a favorite for adoption in the connected TV marketplace as it has access to 20 billion monthly CTV impressions across Smart TVs, set-top boxes, and game consoles. From Thedrum: AppNexus has claimed that advertiser spend on its connected TV marketplace grew 748% year-over-year in the second quarter of 2018, and grew 69% … [Read more...] about AppNexus Posts Connected TV Market Growth of 748% Year-on-Year
From Advanced TV News: The shift in TV is driving content owners to see new trends as TV becomes more targeted, automated, and integrated with digital media and connected devices. From Broadcasting and Cable: It all boils down to enabling advertisers to meet viewing audiences wherever they're consuming content. Ultimately, marketers should be agnostic about whether they … [Read more...] about How Savvy TV Content Owners Are Leaning in to Connected TV
From Advanced TV News: Buyers and sellers have to navigate the waters of CTV a little differently than they do that of OTT, but viewers are still wanting the same thing — great content with or without ads, so long as the ads are relevant to them. From Onlinevideo: When Roku started selling commercials on its ad-supported channels, it approached the digital teams at brands … [Read more...] about Connected TV Advertising: The Future of OTT Is Nearly Here