From Advanced TV News: Viewers are actively switching to OTT and CTV platforms as these streaming platforms develop their own original content. Larger networks can cater to these audiences by listening to the rich data and understanding what their audience would be interested in watching. From adexchanger.com: "On TV And Video" is a column exploring opportunities and … [Read more...] about Removing Risk From Content Investment: A Network’s Survival Guide | AdExchanger
Learn about how content and programming is evolving to align with changes in consumer behavior as it relates to the evolution of television advertising.
From Advanced TV News: The major successors for the Advanced TV space won't necessarily be the big names that dove in first, but the ones that deliver and alchemy of attractive content, an appealing user experience, the opportunity for personalization, and an integration of data and technology. From Forbes: The greatest disruptions in media have typically arisen from … [Read more...] about Which Emerging OTT Players Are Best Positioned For ‘Connected TV’ Success?
From Advanced TV News: FuboTV, the streaming multichannel video provider focused on live sports events, is adding Turner's suite of networks to its services. Turner carries Major League Baseball, National Basketball Association, golf, and college sports in its channels. From MediaPost: Fubo has made live sports the focus of its offering, which is a bit more expensive ($45 … [Read more...] about FuboTV Adds Turner Networks
From Advanced TV News: As it becomes a popular source for both consumers and advertisers, Xumo plans to add six channels that will bring additional sports, lifestyle, and kids content. From Broadcasting and Cable: Free over-the top service Xumo says it is seeing an acceleration of interest in streaming and is adding six channels to its programming lineup. Xumo, which … [Read more...] about As It Grows Streaming Viewing, Xumo Adds Channels to Lineup
From Advanced TV News: NBCUniversal plans to launch WatchBack, its newest streaming service and app, as a promotional tool to check out its programming across the company's portfolio of channels in a more traditional way. From MediaPost: In early 2016, NBCUniversal launched an ambitious direct-to-consumer streaming service called SeeSo. The service, which costs $3.99 per … [Read more...] about NBCUniversal Plans To Take A Different OTT Tack With WatchBack