From Advanced TV News: Following AT&T's acquisition of WarnerMedia, Turner and Xandr are coming together to improve advertising. From Business Wire: NEW YORK--()--Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia's Turner and AT&T's advertising business … [Read more...] about AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019
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4C’s 2019 Predictions
From Advanced TV News: 4C outlines predictions for next year, including new developments in video advertising from linear TV to OTT. From 4C: Six key industry changes that will launch brands forward on their quest for consumer attention. Download the report today and prep for the year(s) to come. Continue reading on www.4cinsights.com Photo Credit: … [Read more...] about 4C’s 2019 Predictions
Research: Connected TV Impressions Overtake Mobile
From Advanced TV News: According to research from Extreme Reach, completion rate across premium inventory was 97% across CTV in Q2 2018 compared to 87% for other devices serving impressions on premium publisher sites, indicating a big opportunity for advertisers. From Advanced-television: Video advertising technology provider Extreme Reach has released its Q2 2018 Video … [Read more...] about Research: Connected TV Impressions Overtake Mobile
Adults Spend Almost Half Their Day Connected to Linear or Digital Media
From Advanced TV News: According to the Q1 2018 Nielsen Total Audience Report, adults now spend 11 hours and six minutes per day connected to linear or digital media. They also found that 67% of hosueholds now have a connected TV device and 64% have at least one of the three major SVOD services (Netflix, Hulu, or Amazon). From Ad Week: The average U.S. adult now … [Read more...] about Adults Spend Almost Half Their Day Connected to Linear or Digital Media
How TV Fits into the Cross-Channel Audience-Based Campaign
In a world where TV advertising is beginning to carry many of the same attributes as digital advertising, marketers are realizing the silos between the two need to be broken down. There’s an awareness that advertisements should follow the audience, rather than only the medium ads are sent through or the content around which they appear. A recent survey conducted by 4C … [Read more...] about How TV Fits into the Cross-Channel Audience-Based Campaign
