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4C, iQ Media Create TV Data Firm Kinetiq

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From Broadcasting and Cable: 4C and iQ Media said they have created a new company, Kinetiq, that combines iQ Media and 4C's Teletrax to provide paid and earned media measurement, monitoring and signaling across local, national and global markets. Kinetiq will have headquarters in Philadelphia and Eindhoven, the Netherlands. Continue reading on Broadcasting and Cable Photo … [Read more...] about 4C, iQ Media Create TV Data Firm Kinetiq

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019

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From Advanced TV News: Following AT&T's acquisition of WarnerMedia, Turner and Xandr are coming together to improve advertising.  From Business Wire: NEW YORK--()--Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia's Turner and AT&T's advertising business … [Read more...] about AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019

4C’s 2019 Predictions

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  From Advanced TV News: 4C outlines predictions for next year, including new developments in video advertising from linear TV to OTT. From 4C: Six key industry changes that will launch brands forward on their quest for consumer attention. Download the report today and prep for the year(s) to come. Continue reading on www.4cinsights.com Photo Credit: … [Read more...] about 4C’s 2019 Predictions

Research: Connected TV Impressions Overtake Mobile

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From Advanced TV News: According to research from Extreme Reach, completion rate across premium inventory was 97% across CTV in Q2 2018 compared to 87% for other devices serving impressions on premium publisher sites, indicating a big opportunity for advertisers.  From Advanced-television: Video advertising technology provider Extreme Reach has released its Q2 2018 Video … [Read more...] about Research: Connected TV Impressions Overtake Mobile