From Advanced TV News: Nielsen's Total Ad Rankings are expanding to include mobile audiences, including YouTube and OTT viewership. From Nielsen: New York, NY - Jan. 7, 2019 - Nielsen today announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients … [Read more...] about Nielsen launches enhanced cross-platform campaign measurement across TV and digital ads
Learn more about how measurement, metrics, and analytics are evolving in the television industry.
From Advanced TV News: Digiday dives into five myths of addressable TV, including pricing, scale, and measurement. From DigiDay: For all of advertising's holy grails, addressable TV is often held out as the holiest of them. An ad shown on a TV-size screen alongside TV-quality content but pinpointed with … [Read more...] about ‘There is scale there’: Myths of addressable TV advertising
From Advanced TV News: TV networks are looking to companies that specialize in data to determine the future of TV measurement. From Broadcasting and Cable: Why This Matters: In its battle with digital competitors, TV networks are turning to analytics startups who turn big data into a clearer picture of who's … [Read more...] about Data Drives TV Measurement’s Next Generation
From Advanced TV News: Disney's Laura Nelson discusses the future of audience-based TV buys with Beet TV. From Beet: SAN JUAN, Puerto Rico-As the industry learns to transact in new and hopefully more uniform ways, Disney is building targeting segments that will ultimately represent the totality of its … [Read more...] about Measurement Needs To Catch Up With Transactions: Disney’s Nelson
From Advanced TV News: In the IAB's new report, experts break down how new technology is bringing better attribution to TV. From IAB: It’s the marketer’s age old dilemma to determine: “Is my campaign working? Which ad is performing best?” Traditional TV buyers are used to getting questions like these from their clients and rarely do they have a straight … [Read more...] about Proving It: Demystifying Attribution Within Advanced TV