From Advanced TV News: Digiday dives into five myths of addressable TV, including pricing, scale, and measurement. From DigiDay: For all of advertising's holy grails, addressable TV is often held out as the holiest of them. An ad shown on a TV-size screen alongside TV-quality content but pinpointed with … [Read more...] about ‘There is scale there’: Myths of addressable TV advertising
Learn more about how measurement, metrics, and analytics are evolving in the television industry.
From Advanced TV News: TV networks are looking to companies that specialize in data to determine the future of TV measurement. From Broadcasting and Cable: Why This Matters: In its battle with digital competitors, TV networks are turning to analytics startups who turn big data into a clearer picture of who's … [Read more...] about Data Drives TV Measurement’s Next Generation
From Advanced TV News: Disney's Laura Nelson discusses the future of audience-based TV buys with Beet TV. From Beet: SAN JUAN, Puerto Rico-As the industry learns to transact in new and hopefully more uniform ways, Disney is building targeting segments that will ultimately represent the totality of its … [Read more...] about Measurement Needs To Catch Up With Transactions: Disney’s Nelson
From Advanced TV News: In the IAB's new report, experts break down how new technology is bringing better attribution to TV. From IAB: It’s the marketer’s age old dilemma to determine: “Is my campaign working? Which ad is performing best?” Traditional TV buyers are used to getting questions like these from their clients and rarely do they have a straight … [Read more...] about Proving It: Demystifying Attribution Within Advanced TV
From Advanced TV News: With smart TVs being able to track shows watched along with other content viewers interact with, marketers are now able to tell who views and ad, for how long, and if a purchase was made afterward. The only potential issue is how this interferes with people's privacy. From Fast Company: Digital advertisers have it relatively easy. On the web, they … [Read more...] about No Flipping: How Smart TVs are Getting Quite Smart About You