From Advanced TV News: In the IAB's new report, experts break down how new technology is bringing better attribution to TV. From IAB: It’s the marketer’s age old dilemma to determine: “Is my campaign working? Which ad is performing best?” Traditional TV buyers are used to getting questions like these from their clients and rarely do they have a straight … [Read more...] about Proving It: Demystifying Attribution Within Advanced TV
Learn more about how measurement, metrics, and analytics are evolving in the television industry.
From Advanced TV News: With smart TVs being able to track shows watched along with other content viewers interact with, marketers are now able to tell who views and ad, for how long, and if a purchase was made afterward. The only potential issue is how this interferes with people's privacy. From Fast Company: Digital advertisers have it relatively easy. On the web, they … [Read more...] about No Flipping: How Smart TVs are Getting Quite Smart About You
4C analyzed $250 million in advertising spent through their platform, Scope, to pull the major insights and trends on premium channels. Between the Cambridge Analytica, the beginning of GDPR, the merger of AT&T and Time Warner, and the TV industry calling for new measurement metrics, it was anything but a quiet quarter. The report takes a dive into both digital and TV … [Read more...] about State of Media Q2 2018
From Advanced TV News: According to GfK MRI's recent study "Cord Evolution," the average age of a cord cutter is 43, indicating it's not just millennials that are making the switch to OTT platforms. The time has come to lay the groundwork for how the next generation of advertising on TV will work. From MediaPost: About 40% of US households use OTT and it's not … [Read more...] about OTT Is The Future But We Must Act Now To Avoid Digital Mistakes
Through Teletrax, the largest global TV monitoring network, 4C Insights is able to track the number of times various clips were rebroadcast. Check out the stats for the Royal Wedding and Childish Gambino's latest video to see how and where they were aired. Find out more at 4C Insights … [Read more...] about Teletrax TV Trends June 2018 | Advanced TV News