From Advanced TV News: NBCUniversal is taking steps toward unifying advertising across screens with new technology from FreeWheel that connects linear TV and digital video delivery systems. From Business Wire: NEW YORK--()--Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced it has completed the … [Read more...] about FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning
Learn more about how measurement, metrics, and analytics are evolving in the television industry.
From Advanced TV News: According to eMarketer, programmatic TV ad spend is expected to increase 58.4% in 2019. From E-Marketer: The growth of advanced TV tactics will require marketers to adapt how they handle TV attribution. We spoke with CIMM CEO Jane Clarke about TV attribution for our upcoming "US Digital … [Read more...] about How is TV advertising attribution changing?
From Advanced TV News: NBC and Telemundo will now receive audience data from Comscore through a new deal between the company and NBCUniversal. From Broadcasting and Cable: NBCUniversal Owned Television Stations have signed new, expanded deal with Comscore, which will provide audience data to the NBC and Telemundo TV stations. Related: Nielsen: Rivals Undercount … [Read more...] about NBC, Telemundo Stations Do Ratings Deal With Comscore
From Advanced TV News: Nielsen's Total Ad Rankings are expanding to include mobile audiences, including YouTube and OTT viewership. From Nielsen: New York, NY - Jan. 7, 2019 - Nielsen today announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients … [Read more...] about Nielsen launches enhanced cross-platform campaign measurement across TV and digital ads
From Advanced TV News: Digiday dives into five myths of addressable TV, including pricing, scale, and measurement. From DigiDay: For all of advertising's holy grails, addressable TV is often held out as the holiest of them. An ad shown on a TV-size screen alongside TV-quality content but pinpointed with … [Read more...] about ‘There is scale there’: Myths of addressable TV advertising