From Advanced TV News: With the number of cord-cutting US households increasing nearly 50% in 8 years, Nielsen dug into the characteristics of two distinct groups of cord-cutters. From TechCrunch: The number of U.S. households without a traditional cable or satellite TV subscription that instead receive … [Read more...] about Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years
News and notes about the business of television advertising including major announcements from networks, agencies, and brands.
From Advanced TV News: NBC and Telemundo will now receive audience data from Comscore through a new deal between the company and NBCUniversal. From Broadcasting and Cable: NBCUniversal Owned Television Stations have signed new, expanded deal with Comscore, which will provide audience data to the NBC and Telemundo TV stations. Related: Nielsen: Rivals Undercount … [Read more...] about NBC, Telemundo Stations Do Ratings Deal With Comscore
From Advanced TV News: Following AT&T's acquisition of WarnerMedia, Turner and Xandr are coming together to improve advertising. From Business Wire: NEW YORK--()--Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia's Turner and AT&T's advertising business … [Read more...] about AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019
From Advanced TV News: Nielsen's Total Ad Rankings are expanding to include mobile audiences, including YouTube and OTT viewership. From Nielsen: New York, NY - Jan. 7, 2019 - Nielsen today announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients … [Read more...] about Nielsen launches enhanced cross-platform campaign measurement across TV and digital ads
From Advanced TV News: AdExchanger's Rae Paoletta explains how OTT came into its own in 2018. From AdExchanger: Over-the-top TV wasn't invented in 2018, but 2018 was certainly its year. Advertising on over-the-top (OTT) was one of the hot-button issues at Dmexco, Advertising Week and other major conferences this year - for good reason. Content providers, DSPs and … [Read more...] about Why 2018 Was The Year OTT ‘Got Respect’