From Advanced TV News: Connected TV isn't stealing ad dollars from linear TV, but is instead serving as a complement to linear TV ad buys. From DigiDay: Connected TV advertising is not stealing ad dollars away from linear TV so much as redirecting how those traditional TV dollars are being spent. While … [Read more...] about Why TV ad buyers don’t yet see connected TV threatening linear TV budgets
News and notes about the business of television advertising including major announcements from networks, agencies, and brands.
From Advanced TV News: With ads for the film Upside, NBCU executed its first TV campaign tied directly to business outcomes. From MediaPost: Making good on its promise to move beyond legacy TV ratings guarantees, NBCUniversal made its first "business-outcome" TV advertising guarantee - based on … [Read more...] about NBCU Makes First ‘Outcome’ Ad Guarantee, Tied To Movie Ticket Sales For ‘Upside’
From Advanced TV News: According to eMarketer, programmatic TV ad spend is expected to increase 58.4% in 2019. From E-Marketer: The growth of advanced TV tactics will require marketers to adapt how they handle TV attribution. We spoke with CIMM CEO Jane Clarke about TV attribution for our upcoming "US Digital … [Read more...] about How is TV advertising attribution changing?
From Advanced TV News: Turner's Donna Speciale, GroupM's Kelly Clark, NBCU's Laura Molen, and Hulu's Peter Naylor discuss the future of TV at AdExchanger's Industry Preview. From adexchanger.com: Cords are getting cut left and right, but TV still works ... right? "We all know that TV does drive ROI, but there … [Read more...] about Industry Preview: TV Broadcasters Embrace Their Non-Linear Future | AdExchanger
From Advanced TV News: With the number of cord-cutting US households increasing nearly 50% in 8 years, Nielsen dug into the characteristics of two distinct groups of cord-cutters. From TechCrunch: The number of U.S. households without a traditional cable or satellite TV subscription that instead receive … [Read more...] about Nielsen: 16M U.S. homes now get TV over-the-air, a 48% increase over past 8 years