From Advanced TV News: With a new integration, SpotX and clypd are allowing advertisers to unify audience segment definitions across channels, forecast audience viewership, transactions, and reporting across linear TV and OTT. From Advanced-television: SpotX, the global video advertising and … [Read more...] about SpotX, clypd bridge TV audiences between linear and OTT
News and notes about the business of television advertising including major announcements from networks, agencies, and brands.
From Advanced TV News: TransUnion and Tru Optik are partnering to bring precision and relevancy to audience targeting and media strategies. From newsroom.transunion.com: Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To … [Read more...] about TransUnion Extends Digital Marketing Efforts into the Advanced TV Space
From Advanced TV News: Digiday introduces the industry executives that are helping usher in a new age of TV. From DigiDay: This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and … [Read more...] about The TV revolutionaries: 15 people remaking the television industry
From Advanced TV News: Total addressable TV viewing, in terms of ad minutes viewed, is projected to rise 25% by 2022 (from 2016) -- with 14% of all ad viewing going to online video addressable TV, according to the VAB. From MediaPost: Total addressable TV viewing is projected to rise 25% by 2022 from 2016, … [Read more...] about Addressable TV Spending Growing To $3.4 Billion in 2020
From Advanced TV News: NBCUniversal is taking steps toward unifying advertising across screens with new technology from FreeWheel that connects linear TV and digital video delivery systems. From Business Wire: NEW YORK--()--Today, FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced it has completed the … [Read more...] about FreeWheel and NBCUniversal Connect Linear TV and Digital Video Ad Delivery Systems as Part of Broader Initiative to Unify Ad Decisioning