From Advanced TV News: 4C outlines predictions for next year, including new developments in video advertising from linear TV to OTT. From 4C: Six key industry changes that will launch brands forward on their quest for consumer attention. Download the report today and prep for the year(s) to come. Continue reading on www.4cinsights.com Photo Credit: … [Read more...] about 4C’s 2019 Predictions
News and notes about the business of television advertising including major announcements from networks, agencies, and brands.
From Advanced TV News: In the IAB's new report, experts break down how new technology is bringing better attribution to TV. From IAB: It’s the marketer’s age old dilemma to determine: “Is my campaign working? Which ad is performing best?” Traditional TV buyers are used to getting questions like these from their clients and rarely do they have a straight … [Read more...] about Proving It: Demystifying Attribution Within Advanced TV
From Advanced TV News: AT&T's Brian Lesser says TV advertising through Xandr and digital advertising through AppNexus are now connected. From AdExchanger: AT&T's ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call that it's also going to be … [Read more...] about AT&T’s Xandr Officially Combines Its TV Ad Biz With The AppNexus Digital Ad Platform | AdExchanger
From Advanced TV News: 4C CEO Lance Neuhauser discusses how data will determine the future of TV in AdExchanger. From AdExchanger: A decade ago, big brands had it easy when it came to media. They had big ad budgets and bought a lot of ads. The more ads they bought, the lower their rates declined. They used … [Read more...] about Data: The New Economy of Scale in Media That Will Decide the Future of TV
From Advanced TV News: MASS Exchange announces new partnerships with AMC Networks, 4C, and VideoAmp to launch the industry's first end-to-end programmatic solution. From Multichannel News: MASS Exchange, a leading programmatic management platform and marketplace for TV, announces a partnership with AMC … [Read more...] about AMC Networks Lights Up Buyer Access to Programmatic Linear TV Through MASS Exchange