From Advanced TV News: In 4C's latest State of Media Report, industry experts from Inscape, Kinetiq, and 4C discuss cross-channel video measurement. From www.4cinsights.com: Industry experts explore cross-channel video measurement Continue reading on www.4cinsights.com Photo Credit: www.4cinsights.com … [Read more...] about 4C’s Q1 2019 State of Media Report
News and notes about the business of television advertising including major announcements from networks, agencies, and brands.
From Advanced TV News: With a new integration, SpotX and clypd are allowing advertisers to unify audience segment definitions across channels, forecast audience viewership, transactions, and reporting across linear TV and OTT. From Advanced-television: SpotX, the global video advertising and … [Read more...] about SpotX, clypd bridge TV audiences between linear and OTT
From Advanced TV News: TransUnion and Tru Optik are partnering to bring precision and relevancy to audience targeting and media strategies. From newsroom.transunion.com: Over-the-top (OTT) content providers that deliver media streaming as a standalone product are changing the way consumers consume content. To … [Read more...] about TransUnion Extends Digital Marketing Efforts into the Advanced TV Space
From Advanced TV News: Digiday introduces the industry executives that are helping usher in a new age of TV. From DigiDay: This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive content, original research and … [Read more...] about The TV revolutionaries: 15 people remaking the television industry
From Advanced TV News: Total addressable TV viewing, in terms of ad minutes viewed, is projected to rise 25% by 2022 (from 2016) -- with 14% of all ad viewing going to online video addressable TV, according to the VAB. From MediaPost: Total addressable TV viewing is projected to rise 25% by 2022 from 2016, … [Read more...] about Addressable TV Spending Growing To $3.4 Billion in 2020