In a world where TV advertising is beginning to carry many of the same attributes as digital advertising, marketers are realizing the silos between the two need to be broken down. There’s an awareness that advertisements should follow the audience, rather than only the medium ads are sent through or the content around which they appear. A recent survey conducted by 4C … [Read more...] about How TV Fits into the Cross-Channel Audience-Based Campaign
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Advanced TV Roundtable with Doug Fleming, Head of Advanced TV at Hulu
Doug Fleming is responsible for leading Hulu’s efforts within the emerging advanced television environment and designing and developing Hulu’s digital video offerings. Previously, Fleming was a programmatic publisher and video strategist at Prohaska Consulting. Prior to that, he was the Vice President of Digital Sales at USA Today Sports Group where he led the East Coast … [Read more...] about Advanced TV Roundtable with Doug Fleming, Head of Advanced TV at Hulu
Advanced TV Roundtable with Scott Rosenberg, General Manager of Platform Business at Roku
Scott joined in 2012 as Vice President of Advertising to develop and lead the company’s advertising business and was promoted in 2017 to GM and SVP of Advertising. In late 2017 he became GM of Platform Business overseeing both advertising and content and services. Before joining Roku, Scott co-founded and served as CEO of Umami Co, a companion TV mobile application company. … [Read more...] about Advanced TV Roundtable with Scott Rosenberg, General Manager of Platform Business at Roku
Advanced TV Roundtable with Anthony Laurenzo, SVP, Non-Linear Video Strategy & Investment at Dentsu Aegis Network
In his role, Anthony oversees all non-linear video activity across Dentsu Aegis Network, with a particular focus on Advanced TV strategy. He works with all client teams across the group to educate them on capabilities and best practices within the ATV space, inclusive of Addressable, Programmatic and Connected TV tactics. Prior to joining DAN, Anthony spent 15 years working … [Read more...] about Advanced TV Roundtable with Anthony Laurenzo, SVP, Non-Linear Video Strategy & Investment at Dentsu Aegis Network
Advanced TV Roundtable with Jonathan Bokor, SVP, Director of Advanced Media at Mediavest
Jonathan is MediaVest’s subject matter expert on advanced media, which includes addressable TV, programmatic TV, OTT and VOD. Prior to MediaVest, he was the General Manager, iTV Solutions at Canoe Ventures, where he led Canoe’s iTV business and held P&L responsibility for Canoe’s portfolio of iTV solutions. Prior to Canoe, Jonathan was Vice President of Business … [Read more...] about Advanced TV Roundtable with Jonathan Bokor, SVP, Director of Advanced Media at Mediavest
